Social media has brought about a revolution in the way we connect, interact and socialize. The presence of such media platforms has enabled the flow of information like a wildfire. It enables the business to showcase their products or services tailored and customized as per their social media audiences and reach them within a short span of time. If used properly with a good social media strategy, like the one we use at Website99, businesses can easily harness the abundance of advantages that social media has to offer. 

Social Media Marketing is the effective and efficient utilization of social media platforms such as Facebook, Instagram, Twitter, LinkedIn by business houses to increase their brand awareness and to connect with their potential customers easily in a cost-effective manner.
Social Media Marketing is mostly about connecting with your potential customers and forging a relationship on social media platforms, and one of the best ways to forge a strong relationship is by telling your story and that is what social media marketing is all about. When you are undertaking a social media marketing campaign you need to tell a brand story that is clear, crisp, and the one that sells.
It enables the brand to speak out their emotions and communications on platforms which is used by billions of people. As they say, Social Media Marketing is about Sociology and Psychology more than technology.

Why Social Media Marketing is important?

As per an estimate, Facebook alone has a monthly active user base of around 2.7 billion people. Imagine what not having a social media presence can do to your business? It can be a major blow for your business. Firstly, you will be missing out on Social Credibility which is a must in today’s digital world. Secondly, you will be missing out on an average of 2 billion people to whom you could have reached with your brand, products, or services with a proper social media strategy majority of whom could turn into your potential clients.
Social Media Marketing enables the business to showcase their products or services tailored and customized as per their social media audiences.

Advantages of Social Media Marketing

• A perfect tool for increasing brand awareness - On average, there are monthly 5 billion active users on the top 3 social media platforms and this number keeps on increasing with every passing month. Reaching a massive audience at a lower price has never been this easier. 
• Rapid content reach and distribution – The information if told creatively and correctly has the ability to spread like a wildfire. In today’s world of the internet information flows at light speed and if strategize properly the social media marketing campaign can help your brand reach massively and make an impact instantly.
• 24*7 customer interaction – Through the advancement of social media platforms now your business can virtually remain in touch with your customers 24/7, 365 days a year. Engage with your customers at regular intervals by way of story, timeline, and other brands communication.