What is Google Ads?

As per an estimate, every second google receives approximately 63000 search queries, that is 5.6 billion search queries per day. To put this in perspective there are around 63000 people per second searching for one thing or the other on Google. To harness the benefit of such a large audience which is available 24/7, Google provides us with a platform called Google Ads.
Google ads which in common parlance is known as Google marketing enable a business to display a brief advertisement about a business’s products or services on Google’s search page or on its partner site. The Google Ad follows the policy of Pay Per Click which is commonly abbreviated as PPC, which means that you end up paying Google every time someone clicks on your Ad.

Advantages of Google Ads

Tremendous Reach – One of the most important advantages of running google ads is its ability to target a huge refined audience as per your business needs and requirements. With a good Google marketing strategy, you can segregate your audience, their behavior and track the buyer’s journey road map. 

• Targeted Keywords – With Google Ads, you can easily target the keywords which you think your potential customer would be searching for or those keywords which optimally define your business or services. With Google’s remarketing Ad strategy, you can influence the buyer’s decision to purchase particular goods or services.
• Faster result than SEO – Though SEO brings in organic traffic which essentially means you do not need to pay Google, every time someone clicks on your link. However, garnering traffic and generating leads through SEO is a time-consuming and cumbersome process. The same result could be obtained by Google Ads within a couple of days. Google Ads are a boon for those businesses who want to rank on the top page of Google within a shorter span of time. Although even in Google Ads competition exist it is much lower than SEO.
• Targeted Demographics – When it comes to data, you can bet your money no other firm has more data than Google. In its Ad platform, google gives an opportunity to digital marketers and business houses to show their ads to a targeted set of audiences who might be interested in that ad. The demography can be targeted as per their Gender, Age, Area, Parental Status, Income, Behavior, Interest, etc. to name a few. 

Why Website 99 is the best digital marketing company?

Website99 is one of the best digital marketing company because of our constant learning approach, our adherence to updated Google Ad words policy, and our hunger for new challenges. Our team of digital marketers at Website99 always keeps themselves abreast with the ever-changing Google Ad words policy to give our clients the best Google has to offer. To bring in more leads and clicks for our client’s business, we follow Google’s Ads best practice. By adhering to Google’s best Ad practice policy, we save your hard-earned money by not only lowering the campaign budget but also by bringing in more quality leads in less money. Our neoteric and unconventional Google ads strategy help us to remain at the top of our game constantly and thereby enabling us to be one of the best Digital marketing company in Delhi, India.